SM Entertainment and Hyundai have partnered up to release the ‘PYL Younique Album‘
It’s the first time an entertainment agency has collaborated with a car company to release an album, and the collaboration has been gathering much attention.
BoA, Girls’ Generation‘s Jessica, and a dance unit team composed of Super Junior‘s Eunhyuk, Girls’ Generation’s Hyoyeon, SHINee‘s Taemin, Super Junior-M‘s Henry, EXO-K‘s Kai, and EXO-M‘s Luhan are featured in the album. Each of the three songs have their own sound from a variety of genres such as electronic pop and dubstep.
Following the release of BoA’s “LOOKIN” for the i40, Girls’ Generation’s Jessica will release the Hyundai i30‘s theme song, “My Lifestyle“, on October 18.
In addition, on the 17th, Hyundai will host a PYL (Premium Younique Lifestyle) event featuring BoA and Girls’ Generation’s Jessica at the Central City Millennium Hall with more than 1000 people invited to attend.
Eunhyuk, Hyoyeon, Taemin, Henry, Kai, and Luhan will participate as a 6-member dance team for theVeloster theme song, “MAXSTEP“. A video teaser of the song will be shown at the October 17th showcase. The music video will be released on various music sites and SM’s Youtube channel at a later time.